Google Analytics Tutorial Video
In my SEO Tips from the other day, I recommended using Google Analytics to track data and traffic from your website. Honestly, it wasn’t so much a recommendation as a ‘you’re a fool if you don’t. . . ‘ type of thing. Google Analytics is awesome; it’s free, easy to use, easy to interpret and can give you valuable clues as to why your website is underperforming/doing well. Working with analytics can tell you what to keep doing, what to do more of and what your desired web traffic just isn’t responding to. A lot of businesses just let their web designers do the analytics interpretation, but really, the data is simple enough and important enough that you should take this quick crash-course and get up to speed.
Side note: yes, this video is incredibly dry and boring, but it’s one of the quickest and most comprehensive basic tutorials around.
Wow! I can’t believe I didn’t know this existed! This is going to make my life SO MUCH EASIER!
This is so true, I just recently started using analytics on our site and it’s been so interesting. It gives way too much information, but it breaks it up nicely, so it’s useful right away, and then you can learn more and it gets more and more useful over time. Thanks for the video!