Take charge of your sites potential

This is one of those weeks where I’m feeling like the creative well is dry, so I’ll be directing you today to a couple fascinating articles to help you develop your website further.

These 25 tips on how to improve your website are quite general, perhaps just the teeniest bit dated, and some of them are repeats of concepts I’ve already tried to drill into your thick skulls (just kidding, readers), but can be used as a kind of Web Improvement for Dummies bible.  If you don’t know too much about the web world and are trying to suss out best practices for guiding your website to conceptual and practical success, this is a handy one to have printed out and tacked on your office wall.

Article Number Two, for your consideration, is a fairly comprehensive guide to improving the conversion rate on your website.  The term conversion sounds kinda culty and scary, but it’s perfect for what it actually means: as far as web sites go, your conversion rate is the percentage of your web visitors that perform the task you want them to perform.  All websites have a different idea of what a conversion is, for their particular site.  For us, a conversion on the blog is someone subscribing to it and on our DonationPay official site, it’s someone signing up to be notified.  For an online retailer, it would be a sale and for NPO’s a conversion might be signing up for a newsletter or making a donation. Before you start your web design process, one of the first things you should decide is what a conversion is for you and build the site based on guiding your web traffic to perform that particular task.  And if you already have a site but you’re not sure what a conversion is for you, chances are your site is underperforming, so get sure, right quick, and start using these tips to guide your web traffic to the right place.

-A.J.

Filed under: How-To's, Search Optimization, Web Design and Development by AJ