Setting up a successful Google AdWords campaign is more of an art than a science, but a well-thought-out campaign can be an incredible catalyst to bringing increased donations to your organization and traffic through your website.  AdWords can be especially effective when you’re trying to promote a particular event or fundraiser and it’s always a good idea to have a smart campaign running when you’re looking to bring new visitors to your organization’s site.  An Adwords campaign is another one of those try-try-again situations (like email marketing), where you’ll probably have to test the waters a few times before you find something that works for you.  That being said, here is a good basic tutorial on how to set up an Adwords campaign:

And, once you’ve got one, how to optimize it:

If you can get through these (admittedly dry) videos, you should have a solid understanding of what a Google Adwords campaign can do, how it should and will work, and what you can do to improve yours.

Good luck!

A.J.

Filed under: DonationPay by AJ