In my previous post, I covered the two basic types of donation processing available for non-profits. Once you’ve decided how you’d like to process donations, the question is: with who? There are lots of service providers in the market and all services are a little bit different; of course I’d love it if all non-profits [...]
2011 is history. (image from Jalopnik) Okay, so the holidays are over. Officially. You probably won’t be seeing the type of donation volume you had over November and December again until next year’s holiday, but that doesn’t mean you can’t turn your organization’s website into a lean, mean fundraising machine. Give your organization a fresh [...]
Though this will be incredibly familiar material to anyone that’s already run through the Pre-Holiday Donation Page Workout, I thought a quick brush up on some best practices for donation page optimization might be in order. Many of our clients have asked about the most important concepts to keep in mind when designing a successful [...]
Today we have an awesome guest post from a brilliant developer on the DonationPay team, who also has his own web design and services practice. Johan Genberg, take it away . . . . Designing Websites for Non-Profit’s As a web designer/developer working with non-profits and grassroots organizations, I have probably learned more from [...]
Okay, folks, it’s September. Every day from now until January is a day you should be thinking about how best to maximize your holiday fundraising season. Even though in most places it still feels like full summer (or worse- sorry, Texas), you should already be making serious efforts to get your donation page and process [...]
Reading the recent Convio white paper -produced from a round of intensive user testing on the donation pages of seven major domestic non-profits- I realized that it’s already time to talk donation page optimization for the holiday fundraising push. While there are some pretty obvious findings in the Convio report (like, a one page donation [...]
And I hope you do too. . . Because I am an intermittent blogger at best, I end up accruing a large number of interesting gems from the Interwebs and elsewhere that I intend to share or reference later in my blog and then sometimes get lost in the shuffle. I always think I’m going [...]
Take Your Victory Lap with Pride, Marketers Welcome to the third and final chapter in our basics-of-email-marketing tutorial; you’ll laugh, you’ll cry, you’ll come to terms. At this point, you’ve written a carefully worded, engaging, attractive, compelling email and sent it out to your email list. Now what? Part 3 1. Tracking and Collecting Metrics [...]
Try not to let the office dullard cramp your style, as you create your newsletter So it’s an exciting day in the office for us nerds, as Glee is returning tonight after a terribly long hiatus- our squeeees! can be heard for miles. I will try, however, to focus on the business at hand, [...]
Get Suited Up For An Email Marketing Extravaganza!! This week, I’ll be doing a three part tutorial about how, exactly, to launch a successful email marketing campaign. I know that this method of direct marketing can be frustrating and expensive, but a well-calibrated e-fundraising letter can really rake in the dough or drum up serious [...]
