And I hope you do too. . . Because I am an intermittent blogger at best, I end up accruing a large number of interesting gems from the Interwebs and elsewhere that I intend to share or reference later in my blog and then sometimes get lost in the shuffle. I always think I’m going [...]
Take Your Victory Lap with Pride, Marketers Welcome to the third and final chapter in our basics-of-email-marketing tutorial; you’ll laugh, you’ll cry, you’ll come to terms. At this point, you’ve written a carefully worded, engaging, attractive, compelling email and sent it out to your email list. Now what? Part 3 1. Tracking and Collecting Metrics [...]
Try not to let the office dullard cramp your style, as you create your newsletter So it’s an exciting day in the office for us nerds, as Glee is returning tonight after a terribly long hiatus- our squeeees! can be heard for miles. I will try, however, to focus on the business at hand, [...]
Get Suited Up For An Email Marketing Extravaganza!! This week, I’ll be doing a three part tutorial about how, exactly, to launch a successful email marketing campaign. I know that this method of direct marketing can be frustrating and expensive, but a well-calibrated e-fundraising letter can really rake in the dough or drum up serious [...]
Shake The Money Tree Fundraisers Galore It was the best of times, it was the worst of times. . . for fundraising. But seriously folks, all terrible, obvious literary references aside, fundraising in a recession can be incredibly difficult and incredibly rewarding. Giving means more when there’s less to go around. I’ve written at length [...]
Take charge of your sites potential This is one of those weeks where I’m feeling like the creative well is dry, so I’ll be directing you today to a couple fascinating articles to help you develop your website further. These 25 tips on how to improve your website are quite general, perhaps just the teeniest [...]
Happy Monday, people! Hope everyone had a fabulously restorative weekend. I’m feeling kinda chatterboxy today, so here’s another long one. When you’re starting up a NPO, a small business or taking an existing business online, one of the most stressful aspects of your transition\startup can be finding a web designer. Its hard enough to manage [...]
In my SEO Tips from the other day, I recommended using Google Analytics to track data and traffic from your website. Honestly, it wasn’t so much a recommendation as a ‘you’re a fool if you don’t. . . ‘ type of thing. Google Analytics is awesome; it’s free, easy to use, easy to interpret and [...]
Before and after: the Presidential Palace in Haiti Well, enough has been said by more intelligent writers than me about the unspeakably horrible tragedy in Haiti. They need money, supplies, and bodies down there to assist in the rescue efforts. Here is a quick list of places to send your financial support: YeleHaiti- this is [...]
Okay, folks, get ready, because this is kind of a long one. . . Search Engine Optimization (SEO) is not like a Magic Eye Painting, where only programming nerds and web designers can see the sailboat behind the chaos. It’s not an esoteric concept or a unicorn or something that only techie geeks can understand. [...]
