Viral videos, as a topic of conversation, can leave a bit of an unpleasant taste in my mouth. It’s not that I’m not an avid watcher of all the hilarious, compellingly brief, time-wasting, occasionally heartwarming little snippets out there (because I definitely am), it’s just that the term ‘viral’ no longer seems appropriate. ’Viral’ implies [...]
Since last week, I’ve been meaning to write a long post about our experience at Netroots Nation last weekend in Minneapolis. And while it’s been edifying to- instead of writing this long and thoughtful blog post- slog through the backlog of work I left behind to attend the conference, I had trouble deciding how to [...]
My very first post as Donation Pay’s least consistent (and only) blogger was basically a love letter to The Uniform Project, a non-profit that appeals deeply to my respect of shrewd marketing, transparent fundraising, savvy use of various online platforms and, of course, fashion. The original concept of The Uniform Project, for the uninitiated, is [...]
Kivi Miller and Her Fantastic Blog This post is not much of a much, just another rousing endorsement of one of our fellow non-profit bloggers- Kivi Miller. Kivi is an excellent writer and an expert in non-profit marketing development and management. She teaches workshops, keeps an extremely informative blog and is generally badass in the [...]
Try not to let the office dullard cramp your style, as you create your newsletter So it’s an exciting day in the office for us nerds, as Glee is returning tonight after a terribly long hiatus- our squeeees! can be heard for miles. I will try, however, to focus on the business at hand, [...]
Get Suited Up For An Email Marketing Extravaganza!! This week, I’ll be doing a three part tutorial about how, exactly, to launch a successful email marketing campaign. I know that this method of direct marketing can be frustrating and expensive, but a well-calibrated e-fundraising letter can really rake in the dough or drum up serious [...]
Hey there, moneybags More on Non-Profit Marketing It’s easy to make presumptions about how much money you think your organization should be raising, or how much you think others of a similar variety might be making from their donor base. As it turns out, even in these recession years, there is an upward trend in [...]
Shake The Money Tree Fundraisers Galore It was the best of times, it was the worst of times. . . for fundraising. But seriously folks, all terrible, obvious literary references aside, fundraising in a recession can be incredibly difficult and incredibly rewarding. Giving means more when there’s less to go around. I’ve written at length [...]
Beth Kanter Freaking RULES So, I feel I’ve been quite explicit about this matter: social networking is good, very good, for non-profits. The Twittering, the Facebooking, the what-have-you. . . all these activities can be incredibly fortuitous for your organization, I think you should get on it, like, yesterday, blah blah blah. You’ve heard this [...]
