A Quick Note About Kivi

Kivi Miller and Her Fantastic Blog This post is not much of a much, just another rousing endorsement of one of our fellow non-profit bloggers- Kivi Miller.  Kivi is an excellent writer and an expert in non-profit marketing development and management.  She teaches workshops, keeps an extremely informative blog and is generally  badass in the [...]

How To Launch A Successful Email Marketing Campaign: Part 2

Try not to let the office dullard cramp your style, as you create your newsletter So it’s an exciting day in the office for us nerds, as Glee is returning tonight after a terribly long hiatus- our squeeees! can be heard for miles.   I will try, however, to focus on the business at hand, [...]

How To Launch a Successful Email Marketing Campaign: Part 1

Get Suited Up For An Email Marketing Extravaganza!! This week, I’ll be doing a three part tutorial about how, exactly, to launch a successful email marketing campaign.  I know that this method of direct marketing can be frustrating and expensive, but a well-calibrated e-fundraising letter can really rake in the dough or drum up serious [...]

Reality Check: Convio’s Report on Non-Profit Marketing

Hey there, moneybags More on Non-Profit Marketing It’s easy to make presumptions about how much money you think your organization should be raising, or how much you think others of a similar variety might be making from their donor base.  As it turns out, even in these recession years, there is an upward trend in [...]

A Tale of Two Fundraising Lists

Shake The Money Tree Fundraisers Galore It was the best of times, it was the worst of times. . . for fundraising.  But seriously folks, all terrible, obvious literary references aside, fundraising in a recession can be incredibly difficult and incredibly rewarding.  Giving means more when there’s less to go around.  I’ve written at length [...]

Why We Love Beth’s Blog

Beth Kanter Freaking RULES So, I feel I’ve been quite explicit about this matter: social networking is good, very good, for non-profits.  The Twittering, the Facebooking, the what-have-you. . . all these activities can be incredibly fortuitous for your organization, I think you should get on it, like, yesterday, blah blah blah.  You’ve heard this [...]