Kivi Miller and Her Fantastic Blog This post is not much of a much, just another rousing endorsement of one of our fellow non-profit bloggers- Kivi Miller. Kivi is an excellent writer and an expert in non-profit marketing development and management. She teaches workshops, keeps an extremely informative blog and is generally badass in the [...]
Filed under: Marketing, Stuff We Like by AJ
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Try not to let the office dullard cramp your style, as you create your newsletter So it’s an exciting day in the office for us nerds, as Glee is returning tonight after a terribly long hiatus- our squeeees! can be heard for miles. I will try, however, to focus on the business at hand, [...]
Filed under: How-To's, Marketing, Online Fundraising by AJ
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Get Suited Up For An Email Marketing Extravaganza!! This week, I’ll be doing a three part tutorial about how, exactly, to launch a successful email marketing campaign. I know that this method of direct marketing can be frustrating and expensive, but a well-calibrated e-fundraising letter can really rake in the dough or drum up serious [...]
Filed under: How-To's, Marketing, Online Fundraising by AJ
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Hey there, moneybags More on Non-Profit Marketing It’s easy to make presumptions about how much money you think your organization should be raising, or how much you think others of a similar variety might be making from their donor base. As it turns out, even in these recession years, there is an upward trend in [...]
Filed under: Marketing, Non-Profit News, Online Fundraising by AJ
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Shake The Money Tree Fundraisers Galore It was the best of times, it was the worst of times. . . for fundraising. But seriously folks, all terrible, obvious literary references aside, fundraising in a recession can be incredibly difficult and incredibly rewarding. Giving means more when there’s less to go around. I’ve written at length [...]
Filed under: Fundraising, How-To's, Marketing, Online Fundraising by AJ
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Beth Kanter Freaking RULES So, I feel I’ve been quite explicit about this matter: social networking is good, very good, for non-profits. The Twittering, the Facebooking, the what-have-you. . . all these activities can be incredibly fortuitous for your organization, I think you should get on it, like, yesterday, blah blah blah. You’ve heard this [...]
Filed under: Marketing, Stuff We Like, Web Design and Development by AJ
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