We’ve had a lot of inquiries lately from charitable organizations that have not yet received their official non-profit status or are groups with a looser organizational structure, but who still want to accept donations online. Getting comprehensive processing as an unincorporated non-profit can be tricky, unless you set up an individual account with PayPal (which, [...]
And I hope you do too. . . Because I am an intermittent blogger at best, I end up accruing a large number of interesting gems from the Interwebs and elsewhere that I intend to share or reference later in my blog and then sometimes get lost in the shuffle. I always think I’m going [...]
Take Your Victory Lap with Pride, Marketers Welcome to the third and final chapter in our basics-of-email-marketing tutorial; you’ll laugh, you’ll cry, you’ll come to terms. At this point, you’ve written a carefully worded, engaging, attractive, compelling email and sent it out to your email list. Now what? Part 3 1. Tracking and Collecting Metrics [...]
Try not to let the office dullard cramp your style, as you create your newsletter So it’s an exciting day in the office for us nerds, as Glee is returning tonight after a terribly long hiatus- our squeeees! can be heard for miles. I will try, however, to focus on the business at hand, [...]
Get Suited Up For An Email Marketing Extravaganza!! This week, I’ll be doing a three part tutorial about how, exactly, to launch a successful email marketing campaign. I know that this method of direct marketing can be frustrating and expensive, but a well-calibrated e-fundraising letter can really rake in the dough or drum up serious [...]
Hey there, moneybags More on Non-Profit Marketing It’s easy to make presumptions about how much money you think your organization should be raising, or how much you think others of a similar variety might be making from their donor base. As it turns out, even in these recession years, there is an upward trend in [...]
Shake The Money Tree Fundraisers Galore It was the best of times, it was the worst of times. . . for fundraising. But seriously folks, all terrible, obvious literary references aside, fundraising in a recession can be incredibly difficult and incredibly rewarding. Giving means more when there’s less to go around. I’ve written at length [...]
Get it while it’s hot, folks DonationPay is looking for additional test accounts while we are in beta testing. If you run a non-profit that needs or wants free credit card processing, please contact us pronto! You’ll get a full Donation Pay account, plus the benefit of working with us one-on-one to help us further [...]
You better believe she can rock that cape: Sheena from The Uniform Project. For my inaugural posting, I thought I should write about an organization whose online presence has grown steadily since it’s inception, whose daily postings are a real kick in the pants and whose cause is utterly right-on. This NPO is less than a [...]
